Annual Meeting Report

Advanced Publication Management Short Course


MODERATOR: Amy McPherson Director of Publications Botanical Society of America St Louis, Missouri SPEAKERS: Rob Bernstein Senior Publisher, Americas IOP Publishing Washington, DC Angela Cochran Managing Director and Publisher American Society of Civil Engineers Reston, Virginia Jennifer Deyton Senior Partner J&J Editorial, LLC Cary, North Carolina Lindsay MacMurray Managing Editor Society for Healthcare Epidemiology of America Arlington, Virginia Julie Steffen Director of Publishing American Astronomical Society Washington, DC REPORTER: Jennifer Chapman Managing Editor American Society of Civil Engineers Reston, Virginia   Lindsay MacMurray, Managing Editor for the Society for Healthcare Epidemiology of America, started the day off with leading organizational change. Change is constant in the industry and being able to adapt to these changes plays a role in management. A key to remember that Lindsay said, “we represent a significant revenue stream for our societies and we represent the field for our members, so changes to our publications can significantly impact the field in which publish.” Two models that can aid in being effective in your own organization are Lewin’s Three Phase Model and Kotter’s 8 Step Process. Lewin’s Three Phase Model Unfreeze: preparing the desired change Change: implementing the desired change Refreeze: solidifying the desired change Kotter’s 8 Step process Establish a sense of urgency Create a guiding coalition Develop a change vision Communicate the vision for buy-in Empower broad-based action Generate short-term wins Never let up Incorporate changes into the culture Angela Cochran, Managing Director and Publisher, American Society of Civil Engineers, spoke about the story your […]

The full article is for members only

Log In to View Full Article