Annual Meeting Report

Attracting New Authors

MODERATOR: Sarah Tegen Vice President, Global Editorial and Author Services American Chemical Society Washington, DC SPEAKERS: Elizabeth Yepez Senior Editor Springer Nature New York, New York Stephanie Monasky Marketing Manager, Author Services ACS Publications Washington, DC Mary Anne Baynes CMO Overleaf Raleigh–Durham, North Carolina REPORTER: Sarah Tegen Every publisher expends resources to cultivate one of our most valuable assets—authors. This session focused on techniques to attract the best contributors to our journals. Elizabeth Yepez discussed article transfers as an attraction for new authors. Transfers are article submissions where the initial submission is rejected with a suggestion that the author submit to another journal. There are three main reasons a robust transfer service is a benefit to the author: 1) It reduces the time and effort to find an alternative journal, 2) it alleviates the burden of resubmission, and 3) it turns a negative decision into a positive outcome. Springer Nature has been a leader in investing in efforts to develop and systematize efforts in this area. During her presentation, Yepez spoke about three types of transfer classifications at Springer Nature. 1) “Parent” to “child” transfers; in other words, a transfer between closely associated journals where the child journal was developed out of the parent journal, or as an extension or sub-area of the parent journal. 2) In-program transfers (also known as transfers between journals in the same publishing company); participating journals in “in-program transfers” are not necessarily related to each other besides being published by the same publisher. 3) Consortia/field […]

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