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Scientific Communications in a Fast-Paced World: Fighting Fit for the Future—A Showcase of the 2019 European Meeting of ISMPP

Abstract

“Scientific Communications in a Fast-Paced World: Fighting Fit for the Future” was the energetic, forward-looking theme for the 2019 European Meeting of the International Society for Medical Publication Professionals (ISMPP).1 The meeting, now in its seventh year and premiering at a new, bigger London venue, was held on January 22–23, 2019, and shone a spotlight on the need for agility and excellence in scientific communications in today’s rapidly evolving world. The meeting comprised 4 plenary sessions, 2 keynote addresses, 3 parallel sessions, and numerous oral and poster presentations of cutting-edge research. It was a unique opportunity for distinguished multidisciplinary experts and ISMPP members from across Europe to immerse themselves in thought-leadership and state-of-the-art approaches to scientific communications and to debate some of the toughest challenges we face as an industry. The program took attendees on a journey through communicating robust evidence in a data-overloaded environment, maximizing impact, value, and readership of scientific communications for all stakeholders, being nimble to adapt to technological advances, and maintaining integrity through authentic leadership in the face of “fake news.” Here, we provide an overview of the key themes and takeaways from the meeting through exploration of 4 big questions we should continue to challenge ourselves with. Overwhelmed by data overload? How can we harness the power of the most robust evidence and cut through the noise to communicate effectively? The first session, “Harnessing the Power of Evidence in a Data-Led Future,” provided valuable insight into how the community can elevate the value of publications […]

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