Annual Meeting Report

Innovation in the Publishing Space

Abstract

MODERATOR: Leslie Walker American Chemical Society Columbus, Ohio SPEAKERS: Lettie Conrad Maverick Publishing Specialists Los Angeles, California Theresa Schwope American Chemical Society Columbus, Ohio REPORTER: Rachel Winfield Taylor & Francis Group Oxford, United Kingdom What does innovation look like in academic publishing, and how does it come about? This panel session at the CSE 2019 Annual Meeting explored the theme of innovation with presentations from two experts in production and publishing strategy. Lettie Conrad, Senior Product R&D Associate at Maverick Publishing Specialists, opened the session by talking about the questions we need to ask in order to establish a culture of innovation. If innovation means bringing about new thinking and new methods to help us manage a changing landscape, then the most important question is: “How can I best support future research practices and future expectations for research communications?” Lettie went on to talk about “design thinking.” This term describes a range of human-centred approaches to solving problems and managing change. Innovation fundamentally requires us to go beyond our comfort zones, and design thinking can be a useful tool to help us do this. Another useful framework for thinking about innovation is the build-measure-learn cycle. Rather than taking one big, transformative step, try making a series of smaller changes informed by data and evidence. Gather data from a range of sources to support your decision-making, from customer service records and web analytics, to white papers and competitor marketing materials. Lettie then shared two case studies from Maverick Publishing Specialists as […]

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